Social media marketing has
emerged as an indomitable challenger to traditional mediums of marketing on a
global level and India is at forefront of tapping the impact of this
disruption. Indian companies are leveraging the potential of Digital tools and
platforms to share their message across the target audience. The most common
form of marketing is SEO and SMO on Google, Facebook and their allied
Making content viral has
become the benchmark for success on these platforms and youtuber’s reviews of
products or services have turned into a reference point for potential
purchasers before settling on a choice. Though, various studies are indicating
the trend that traditional digital platforms are facing incumbency as they
deliver a non-interactive mode for audience to consume content. The
contemporary generation is found to be seeking more dynamic mediums where they
can also be involved in content creation and not just as a passive audience.
Live Video Streaming Platforms such as Facebook Live, Pariscope, Vimeo and BIGO LIVE have thus emerged as an elixir for both- the content creators and the consumers as they empower them via a platform that makes digital interaction interactive and engrossing. Platforms such as BIGO LIVE have bring forth a fresh talent pool of influencers who showcase their talents and have been able to amass their own fanbase.
This presents an excellent opportunity for businesses and brands to collaborate with these emerging artistes via the platform to create exciting campaigns with out of the box ideas that enables them to reach out to their consumers in an innovative manner.
The live video platform can be integrated within main marketing
campaign and can be leveraged to stimulate interest of the masses on ground
level. The live streaming is modifying social media for business in number of
Generating a bigger audience: Any marketing event usually comes with geographical and
physical constraints. However, with live streaming events, businesses are able
to transcend these constraints and make themselves accessible to a worldwide
Encouraging online interaction: Live video streaming platforms like BIGO LIVE lends you a great opportunity to open up
interaction between you and your potential consumers. Be it about your
interesting content or a curious topic that you have hit, the likelihood of
your prospective clients contacting you would be higher than previous. Other
than the ability of connecting with their prospective consumers, brands well
equipped with the live streaming platforms can also use the platform to share
the latest news and trends pertaining to their industry, product launches and
promotion of their products. These platforms have also been able to take closed
conferences outside the conference rooms to larger audience and sharing their
sales strategy as well as making new announcements.
Videos make your brand stand out from the crowd: Making your events and content
stream live through live streaming platforms like BIGO LIVE could add a flavor
of differentiation to your brand or business. Live streamed content,
irrespective what it is, a webinar, conference, an informal chat, is not
something which has become common among the organizations as yet. Any brand
that is able to leverage technology of live streaming in this way is certain to
be more successful that its peers.
Opens up new avenues of revenue: While you are likely to get more customers by going the
route of live video streaming, it opens up a few more revenue sources for you.
For instance, you could charge your attendees for attending your webinars and
conferences as admission fee. While this will promote more people to attend
because of no physical constraint, it will flock in more revenue to your
account other than regular sales.
Talking of the potential of live streaming platforms, Mr. Nagesh Banga, Deputy Country Manager, BIGO LIVE said, “With so many developments happening in the world of live video streaming, the world of digital marketing is also swelling extensively, altering the dynamics of brand marketing.
This mode of marketing surely holds a huge potential of reaching out to people and it is high time that we unleash the same. There can be no doubt to the fact that a few years down the lane, the world of digital marketing, especially brand marketing would be unimaginable without the option of live videos.”