India’s most trusted two-wheeler brand, Honda Motorcycle & Scooter India Pvt. Ltd, today announced its biggest social activism movement #ActivIndia.
is spearheading the mission to create meaningful difference in society fuelled
by citizen partnership.
#ActivIndia ignites every Indian to exercise their most important form of
self-expression – their right to vote.
With lack of transportation often being a
hurdle in the world’s biggest democratic process, Honda proposes a fresh
solution. Honda is asking every two-wheeler rider to pledge that #KoiSeatNaJayeKhali(no
seat should go empty).
Ensure that your pillion seat doesn’t go empty when you ride to vote. Ride with
your friend, relative, neighbour etc. on pillion & ensure every two-wheeler
rides two votes to the polling booth!
Commenting on Honda’s biggest social initiative,
Mr. Yadvinder Singh Guleria, Senior Vice
President, Honda Motorcycle & Scooter India Pvt. Ltd. said “As a responsible corporate, Honda has always
looked beyond business to contribute in empowering India, be it through our
various CSR initiatives or even road safety commitment. After gaining the trust
of India, Honda is now sparking positive social change and striving to evolve
India into #ActivIndia. Together let’s make each citizen socially aware, more
responsible and drive the change. Just give a missed call on 9870500111 and
support the #ActivIndia movement by taking a pledge to vote.”
Starting 6th April 2019, the first phase of #ActivIndia campaign triggers ‘duty to vote’ as the main action for voters. The movement will further deepen public awareness through campaigns across all 6000 Honda network touchpoints, workplace locations supported by marketing communications across all mediums.
– Proactive Citizens make a Progressive Nation