
Making the female students of Ajmer empowered road users today & safe riders of tomorrow, Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) brought its flagship National Road Safety Awareness programme to Sophia Girls College.
Honda’s unique National Road Safety Awareness program educates college students, who are the future of India on the serious issue of road safety in a fun way. In Ajmer, Honda sensitized over 2000 female college students of Sophia Girls College in 3 days.
In just 7 months since start, this social responsibility movement by Honda has already educated over one lakh college students of 52 cities on importance of road safety.
Speaking on Honda’s commitment towards sensitizing young females on road safety, Mr. Prabhu Nagaraj, Vice President – Brand & Communication, Honda Motorcycle and Scooter India Pvt. Ltd. said, “As a responsible corporate, Honda is actively educating society on road safety since 2001. We are the youngest democracy of the world. Youth drive India’s future. Honda believes that youth are not only road users today but also future riders. By imparting the right knowledge at the right age, Honda is creating a road safety mind set in children from young age and build a safer India on roads tomorrow. Honda’s Road Safety Awareness program has educated over one lakh college students. We are delighted by the response of college students in Ajmer and hope that they embrace road safety as a way of life.”
In 3-day camp at Sophia Girls College, Honda 2Wheelers India sensitized over 2000 female students on road safety through: –
- SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions for students on road rules, traffic signs and safe riding etiquettes
- INTERACTIVE VIRTUAL LEARNING: With many college students either being new or potential future riders, Honda’s virtual simulator increased students’ risk prediction ability on roads before actual riding
- EXISTING DRIVERS HONING RIDING SKILLS: Those students who are already existing riders tested and honed their riding skills through slow riding activities and riding on narrow planks
- WOMEN EMPOWERMENT THROUGH DREAM RIDING PROGRAM: Honda’s safety instructors empowered female students to independently ride a two-wheeler in just 4 hours under Dream Riding program – designed exclusively for women. The women focused program offers free of cost riding training to every woman who wants to become an independent two wheeler rider
- LEARNING IN A FUN WAY: To ensure that the young students could learn more about road safety, Honda also conducted fun educational activities like road safety games and quizzes on daily basis
Honda’s CSR commitment towards Road Safety:
As World’ largest two-wheeler brand, Honda aims to go beyond business to realize a safe and collision-free mobile society. Ourresponsibility is not only two-wheelers riders, but all road users – be it pillions, passengers or even pedestrians of all ages.
Sensitizing people of all age groups, Honda has made 29 lac Indians aware on road safety. Honda’s safety riding and training programmes held daily at its 14 adopted traffic parks across India (2 in Delhi, Jaipur, Chandigarh, Bhubaneswar, Cuttack, Yeola, Hyderabad, Chennai, Ludhiana, Coimbatore, Trichy, Karnal and Thane).
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