to safety for everyone on roads, Honda Motorcycle & Scooter India Pvt. Ltd.
concluded the 31st National Road Safety Week (11th – 17th
the theme Sadak Suraksha Jeevan Raksha
set by Ministry of Road Transport and Highways (MoRTH), Honda spread road
safety awareness to over 1.2 lac people of all age groups in more than 260
cities across India in the week long road safety awareness drive.
awareness on crucial subjects like traffic rules, road signs and necessary
safety measures, Honda conducted road safety awareness activities at its 4
manufacturing plants, 17 zonal offices, 5 regional offices and 6,000+
touchpoints along with 14 Traffic Training Parks and 4 Safety Driving Education
on the initiative, Mr. Prabhu Nagaraj-
Vice President, Brand & Communication, Honda Motorcycle & Scooter India
Pvt. Ltd. said, “Road Safety
continues to reign as one of the most distressing concerns for our nation. While
civic authorities are taking various measure to curb fatalities caused by
road-accidents; as a
responsible corporate in the mobility business, Honda
recognizes its responsibility of spreading road safety message.With
the active support of our network, we have spread the safety message to over 1.20
lac people during the 31st National Road safety Week. In future too,
we will continue to sensitize people across cities pan India.”
Key highlights of Honda’s week long
road safety initiative:
Promoting the road safety awareness, Honda
spreads its Wings beyond 260+ cities
across India from Chandigarh in North to Chennai in South and Siliguri in East
to Ahmedabad in West.
– Honda’s skilled safety instructors educated over 15,000 children & adults
and 2,000+ learner license applicants & traffic rule violators on the Top 6
Road Safety lessons (Use of Seat Belt while driving, importance of wearing a
Helmet, Ill effects of drinking & driving, over-speeding and avoiding
distracted driving). Additionally, 18,000+ school and college children &
staff across 9 cities too learnt importance of road safety.
engagements for all age groups: Honda conductedsafety riding awareness rallies &
walkathons in 28 cities including Kota, Jodhpur, Indore, Aurangabad, Pune etc.
Honda’s biggest ever safety campaign also spread the message via safety banner
displays at central locations of cities, safety quizes for customers, virtual
riding simulator trainings for young adults and distribution of safety leaflets
among public. Additionally, Honda’s safety volunteers gifted flowers to riders
who were not wearing helmets in Ranchi.
Honda’s CSR commitment towards Road Safety
As a socially
responsible corporate, Honda is actively contributing to spread road safety
awareness and has made 33 lac Indians aware on road safety through its regular
activities at traffic training parks & awareness camps in schools,
colleges, corporates and societies.
Honda’s safety riding and training programmes
are held daily at its 14 adopted traffic parks across India (2 in Delhi,
Jaipur, Chandigarh, Bhubaneswar, Cuttack, Yeola, Hyderabad, Chennai, Ludhiana,
Coimbatore, Trichy, Karnal and Thane). Honda also provides training to learner
license applicants at its 4 traffic parks (Karnal, Bhubaneswar, Trichy
& Coimbatore) and 4 safety driving education centres (Una, Ranchi, Khozikode & Vijayawada).