Helo takes users to Cricket World Cup 2019 With #CheerforIndia
Helo, India’s leading social media platform, is giving cricket fans a chance to cheer for team India in England during the Cricket World Cup 2019 with its #CheerForIndia campaign. The campaign encourages users to use the #CheerforIndia hashtag and post original content related to the World Cup 2019 on the Helo, in any of the 14 Indian languages on the app they are most comfortable with. Helo users with the most engaging and interactive posts will get a chance to travel to England and witness team India’s match live.
Coinciding with the highly-anticipated World Cup 2019, the campaign, which runs from May 25th to June 14th, is specifically designed for all cricket enthusiasts as well as the fence-sitters on Helo. While select winners will win tickets to India’s matches in England, other winners also stand a chance to win exciting prizes.
“Cricket in India is a religion that unifies all and with this campaign, we aim to bring our Helo community even closer together to support and cheer for team India during the Cricket World Cup’. Through our #CheerforIndia campaign, we aim to engage and encourage our 40 million monthly active users, who can choose to express themselves in any of the 14 Indian languages available on the platform. We are looking forward to engaging cricket lovers and enthusiasts to come together, connect and participate in a contest, built around India’s favourite sport. Helo wishes Team India all the very best for the tournament,” said, Shyamanga Barooah, Head of Content Operations, Helo.”
Recently, Helo partnered with Indian Wheelchair Cricket team as the team sponsor for the Asia Cup in Nepal. This association made Helo the first social media app to host and promote Indian Wheelchair Cricket on its platform. As part of this partnership, Helo also served as the official digital media partner for the Indian Wheelchair Cricket team during the tournament.
Helo’s machine learning powered, visual platform is specifically designed for Indian mobile users who prefer to communicate in their mother tongues.