‘Gold for Gold’ offer kick-starts in Jaipur and rest of Rajasthan
Goodknight, India’s most trusted mosquito-control brand from the house of Godrej Consumer Products Ltd., announced an exciting consumer connect initiative ‘Gold for Gold’ which gives people a chance to win gold coins by simply buying a new pack of Goodknight Gold Flash combo (Machine + Refill) pack. Priced at INR 89, Goodknight Gold Flash is India’s most powerful liquid vapouriser with visible flash vapours. It fortifies brand Goodknight’scommitment to provide families with the most advanced protection against vector-borne diseases, and give them a chance to get win rewards in the run-up to the festive season.
As part of this consumer engagement initiative, Goodknight promises giveaways of 100 gold coins. Starting this week, 10 lucky winners stands a chance to take home 1gm gold coin every week. In addition to this, 50 winners will be selected in the grand finale and announced just before Diwali. Through this initiative, Goodknight aims to gratify users of its product across India. The brand wants to also drive awareness of its latest and most-advanced offering Goodknight Gold Flash.
Speaking about the initiative, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Limited (GCPL), said,“Goodknight is the market leader in the household insecticides category in India. We are the most trusted and preferred brand by families seeking all-round protection from vector-borne diseases. Goodknight Gold Flash, India’s most powerful liquid vapouriser, is our latest disruption in the liquid vapouriser format. Through the ‘Gold for Gold’ initiative, we aim to create delight for our users and drive penetration for Goodknight Gold Flash.”
With upgraded heating technology and visible efficacy, Goodknight Gold Flash is a game changer for liquid vapouriser category in India. The product comes with normal and flash mode, backed by a unique chip-based technology which switches between these modes automatically. It releases flash vapours for the first 30 minutes and then, automatically switches back to normal. The flash vapours and an improved machine ensures the elimination of mosquitoes from all hidden corners. Gold for Gold’ initiative is applicable across India from September to mid-October on purchase of Goodknight Gold Flash. In Rajasthan, the offer will be valid in Jaipur along with the rest of the cities.