Godrej Interio, India’s leading furniture brand recently launched its e-commerce operations further strengthening its presence in the Indian furniture market. With a strong retail network of company owned showrooms and dealer outlets across India, the latest service offering will further strengthen the brand’s reach by covering 2,000+ pin codes.
The ecommerce website provides a huge catalogue of products across multiple categories – Living Room furniture, bedroom furniture, dining sets, storages, mattresses and kitchens. Basis the demand and sales, Godrej Interio also plans to introduce selected online only models to cater to a larger section of customers who love purchasing online. It is also looking at having AR integration on the website by the end of the fiscal year.
Commenting on the launch, Mr. Anil Mathur, Chief Operating Officer, Godrej Interio says, “With design thinking and innovation at the core of our business, Godrej Interio has transformed lives through design, customer centricity and cutting-edge technology, and the latest service offering of launching an e-commerce website is a prime example of it. We are the largest furniture player in India with more that 300+ exclusive stores and 1200+ dealer network spanning over 650 cities in India. Our e-commerce platform is an extension of our offline networks and it provides an additional touchpoint for the customers to experience and explore our products.”
Commenting on growth strategy further Mr. Mathur further said “We have not launched our website for a pure e-commerce play, but more to maintain an omni channel presence. Currently, we barely get 1% of our business from online through marketplaces; but with our website in place, we aim to increase the share of online to 10% in the next two years. Currently, we get almost 65% of our revenues from beyond just the tier 1 markets with a huge 52% from upcountry locations. We are growing at a CAGR of 15% over the last couple of years, compared to the market growth rate of 7-8%”
According to RedSeer Consulting, the online furniture market in India grew at a CAGR of approximately 80-85% to reach approximately $310 million in FY19 as compared to $104 million in FY17, and is likely to touch $700 million in FY20. With the advent of international players, highly unorganized furniture market in India is expected to get more organized and increasingly move towards omni-channel business. Also, with the plethora of categories available, and boundaries between furniture and furnishing markets blurring, future is exciting for furniture industry in India.
About Godrej Interio:
Godrej Interio (GI) is India’s premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing and retail.
Led by the largest in-house design team in the country in the furniture category and awarded with 34 India Design Mark Awards till date, GI aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality and technology. With consistent pursuit of excellence and a special focus on health and ergonomics, GI’s product portfolio comprises a massive range.
Today, we design and manufacture furniture for office spaces, homes, educational institutes, healthcare facilities, laboratories and more. Along with furniture we offer Audio Visual and 360 Degree Turnkey solutions. Each of our product range revolves around comfort and aesthetics while delivering well-designed, fun and functional furniture solutions. Briefly, Godrej Interio transforms dream spaces to life!
Godrej Interio has 7 manufacturing facilities situated at Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur. GI’s Shirwal Plant is Green Co Platinum Certified, and Mumbai Plants are Green Co Gold Certified. GI is widely known for its comprehensive sustainability certifications for its products in furniture category.
GI commitment to the environment has resulted in manufacturing products with lesser environment footprint. Our pioneering efforts include designing less environment burdening products, usage of eco-friendly materials and setting up less polluting and consuming processes, ensuring eco-friendly packaging and transportation and finally the extended responsibility of recycling/reuse of used furniture and scrap, thus ensuring a lifecycle approach to green. GI has the widest range of green choices for our customers which not only includes products but also services such as green interiors and recycling.
Currently present in over 650 cities with 300 exclusive showrooms and 1200 dealers, GI is one of the largest divisions of Godrej and Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India’s largest engineering and customer product groups.
The brand boasts of noteworthy awards received so far- CII Exim Bank Award for Business Excellence 2016, Superbrands 2017-18, Reader’s Digest Most Trusted Brand 2018 Gold (Home Furniture and Modular Kitchen), TRA’s India’s Most Consumer focused brand 2019, GreenCo Star Performer Award 2019, National Energy Leader Award at CII National Award for Excellence in Energy Management 2018.