After a thrilling debut season, Simba, India's first craft beer brand, is back with the second edition and promises to deliver a more wholesome and captivating experience as it expands its reach to six vibrant cities, kickstarting in Mumbai this month. Building on its foundation: to elevate and enhance urban and street culture through the revelry of music, art, street culture, technology, and immersive art installations.
Simba Uproar 2.0 will be an immersive journey, traversing across cities – Mumbai, Bengaluru, Guwahati, Pune, New Delhi and Tricity region (Punjab). Each city on the tour will host a unique blend of unique experiences introducing the people into the Simba Lifestyle. From the bustling streets of Mumbai & New Delhi to the serene landscapes of Guwahati, with Uproar 2.0, Simba aims to create a Wild Tribe, people who are authentic, seeking adventure & cherish innovative experiences.
The first edition will be held in Famous Studios Mahalaxmi, Mumbai on 21st October 2023. The explosive line-up for the evening will include a unique set performance of Prabh Deep b2b SickFlip, for the first time live; with their fiery wordplay Seedhe Maut on a lunch break, supported by YashRaj Aur Ladke Convict ft. Hanumankind, Chardiwaari and Dropped Out on the bill, Anisha and Sugahunny.
Onlookers are in for an eclectic experience ranging from live performances, graffiti, rap battles, finely crafted brews, cave cocktails, and innovative art installations providing a sensory overload for music lovers.
Speaking about the upcoming Simba Uproar 2.0, Mr. Ishwaraj Singh Bhatia, Co-Founder and COO – Simba Beer said “We are excited to reintroduce Simba Uproar this year, with an enhanced and expansive presence taking it to six cities nationwide. Simba Uproar 2.0 truly represents our commitment to cultivating a community, providing a platform for disruptors and culture shapers to showcase their talents and amplify the Simba lifestyle. We are looking forward to showcasing the unique experience to the India audience”
Post the launch edition in Mumbai, Simba Uproar will create waves in Mumbai, Bengaluru, Guwahati, Pune, New Delhi and Tricity region (Punjab) till March 2024.