Comments from Godrej Appliances on summer season sales
Spokesperson: Mr. Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, part of Godrej & Boyce.
“Cooling products have seen a spike in demand due to the extreme heat wave across the country, as witnessed this summer. We’ve noticed that there is a pent-up demand owing to the past two summers being affected by the pandemic induced lockdown; and discretionary spending from other categories is being diverted to cooling devices such as air conditioners, refrigerators, and air coolers. Consequently, summer sales are up by 15%-17% for cooling categories, and we are targeting 20% growth for the Apr – Jun 22 period as compared to pre pandemic summer.
For the current summer season, our focus has been on newly launched range of air conditioners with lower derating technology, super energy efficiency, IoT enabled smart ACs which are voice and app enabled, UV Cool technology and Nano Filtration for anti-viral air purification, among others. Lower derating technology makes our ACs particularly well suited to the harsher summer, as compared to regular ACs which tend to derate much more in peak summer. As AC usage picks up due to the high heat, power savings matter even more and our 5-star ACs come to the rescue by minimizing power consumption. The Wi-Fi enabled Smart ACs and advanced UVC enabled ACs ensure they meet the needs of increasingly IoT savvy and health-conscious consumers. With our in-house design and manufacturing, we have also ensured that the range comes with unique stand out aesthetics, which is drawing positive response from consumers.”