Citroën, a globally successful brand of the auto conglomerate, Groupe PSA, entered into a white-label arrangement with Axis Bank, as a preferred Banking partner, to introduce Citroën Finance in India. Citroën Finance will provide retail finance and mobility solutions including value-added products to its customers and customised credit solutions to its dealers in India.
Speaking about the partnership, Roland Bouchara, Senior Vice President Sales and Marketing, Citroën India said, “This partnership with Axis Bank is in line with our commitment towards providing the best-in-class experience to our customers not only at our dealer showrooms but also online. Citroën Finance will be a one-stop financing solution for our customers and dealer partners in India, offering customised, unique and seamless financial services solutions.”
Commenting on the partnership, JagdeepMallareddy, President & Head Retail Lending, Axis Bank said, “We are delighted to collaborate with Citroën, a leading global brand in the automobile segment and be a part of their growth story in India. This collaboration would enable offering Citroen’s advanced and world-class financial products to the Indian consumer, made available through Axis Bank’s extensive physical and digital reach pan India.This partnership adds to our portfolio of largefinance partnerships with International and Domestic auto manufacturers”
About Citroën
At the heart of the automotive market, Citroën has asserted itself since 1919as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. A spirit underlined by its ‘Inspired by You’ signature and embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2018, the Brand sold 1.05 million vehicles in over 90 countries.
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