Citroën today announced the first 2 home-deliveries of the new Citroën C5 Aircross SUV in Surat & Chandigarh through
Citroën BUY ONLINE. This 100% buying online initiative caters to customers in more than 50 cities, even outside the dealer network in India. This allows customers to order the variant of their choice, which can be configured online to their taste, directly from Citroën’s factory in Thiruvallur, Tamil Nadu. The last mile delivery of the vehicle in Surat and Chandigarh was facilitated by Carwale, who has partnered with Citroën for home delivery in select cities for cars purchased through the direct online channel.
During the launch of the new Citroën C5 Aircross SUV launch in April 2021, the brand had announced their readiness to facilitate a car purchase through the buying online feature directly from the factory – Citroën BUY ONLINE. With a dedicated e-commerce website that enables a seamless journey in terms of selection of car through the High-Definition 3D configurator, dedicated e-sales advisor, finance, insurance, annual maintenance packages, extended warranty as well as trade-in of the existing car, buying online aims to make the prospective customers purchase journey comfortable and accessible anytime, anywhere.
Under Citroën BUY ONLINE, all customer aftersales requirements are backed by a Nationwide Road Side Assistance Program and customers can utilise the convenience of service at their location through Service on Wheels facility. The option to avail aftersales services through the network of dealer service centers is also available throughout the L’Atelier aftersales workshop network.
Saurabh Vatsa, Citroën Brand Head, India says, “Citroën has been all about comfort and without a doubt, the current conditions have accelerated the need for a comfortable experience for the customer. We take pride in how Citroën BUY ONLINE – the 100% direct buying initiative that covers purchase, online trade-in, finance, insurance, maintenance packages, extended warranty & registration before home-delivery has been well-accepted by the Indian consumers. We offer a seamless & omni-channel customer experience through our ATAWADAC journey (AnyTime, AnyWhere, Any Device, Any Content) giving the customer the choice in mode of purchase.”
Joel Verany, Vice President-S&M Efficiency, Stellantis in India says, “Citroën has been the first OEM in India to introduce and deliver on the concept of home delivering a car directly from the factory. Digitization is a major focus area not just for the brand but also for the Stellantis group as we believe this 100% direct buying online model will see rapid adoption in the future in India.”