Pursuing its brand motto of ‘Growing Together’, Balkrishna Industries Limited (BKT), India’s leading manufacturer of off-highway tires visited Jaipur, the popular pink city of India on its association with Asian Paints Bharat Super League 2019, which kick-started from Rajasthan, earlier this month. The Rajasthan leg of the tournament was contested across nine districts including Bharatpur, Pali, Alwar, Hinduan City, Nagaur, Dausa (Jaipur Rural), Gangapur, Ajmer and concluded with Jaipur.
Rajeev Kumar, Head – Agri sales, Domestic business, Balkrishna Industries Ltd.
(BKT), said, “This is a special occasion for BKT as we
celebrate our first-ever association with Bharat Super League 2019. We are
extremely proud of our association with this league, which promotes kabaddi in Rajasthan,
apart from Haryana, U.P. and Tamil Nadu.
Going by our brand motto ‘Growing
Together’, we plan to further increase our
focus on customer services, promotional events, partnerships and mela
BKT products are currently being
sold across all 33 districts of Rajasthan through a network of channel
partners, which are catered to by five distributors. In Rajasthan, the brand is
creating awareness through promotional events such as exhibitions, participation
in melas, dealer and customer meets.
ForRajasthan, BKT is producing a
tire range called 13.6-28 Farm 2000 Spl. This tire helps in avoiding radial
cracks and bare-cords in carcass for smooth operation in sand. Rajasthan
contributes to 10% of BKT’s total sales from the country. Customers are
appreciating the product quality and performance of BKT’s product range which
will boost future sales.
BKT’s decision to partner with Bharat
Super League 2019 was motivated by the group’s passion and enthusiasm for
sports, and its “Growing Together” philosophy. With this partnership, the BKT
group aims to not only support and sustain kabaddi to see talent grow but also
help populate the sport through its market reach in the Indian heartland.
The company is also all-set to
inaugurate anall-newagri tire showroom and information center in
Sri-Ganganagar, Rajasthan later this month. With this, BKT will be able to
share its extensive expertise with farmers in Rajasthan by suggesting the right
tires for their tractors and other agricultural equipment. This new initiative
will help farmers get in-depth knowledge about newer product ranges, their
suitability for various purposes, and enhanced agricultural techniques.
Kumar further added, “Byensuring
best experience andcustomisedproducts, we want to ascertain eachexperienceof
our customers with BKT is a happy one. Rajasthan with its rich culture and history
has always been a state with immense potential and we look forward to growing
along with the state.”