BeatO witnesses ~5x YoY user base growth from tier 4 cities
New Delhi, 19 January 2023: BeatO, a comprehensive digital care platform for controlling and reversing diabetes, today announced that they have more than 2 Million people with diabetes on their platform. The platform has seen its user base grow by 17x in the past 5 years. The majority of BeatO’s current user base is from South India (36%) followed by North India (25%) and West India (21%).
Post-pandemic BeatO has witnessed an upsurge of 5x new user registration from tier 4 and beyond. Most new user registrations have been from areas and districts around Ernakulam (8x), followed by Alappuzha (7x), Thanjavur (6x) & Pathanamthitta (6x). BeatO’s user base in tier 4 cities has seen an exponential growth curve, with 38% of their users currently belonging to such cities.
Traditionally, Indians have lacked awareness around subjects like diabetes, which has obstructed people from getting proper diagnosis and care, well in time. With only 5% of specialist doctors for people with diabetes residing in tier 2 cities and beyond, the population there is underserved and access to good quality healthcare is severely limited. BeatO is bridging this gap with its digital app platform to ensure people across India can access good quality affordable diabetes care.
Mr. Gautam Chopra, Co-Founder and CEO, BeatO commented, “Lack of medical infrastructure and access to quality healthcare has always been a concern in India, especially in tier 3 and 4 cities. The pandemic only exposed the prevailing issues and made us all realize the importance of digital infrastructure and its role in creating a bridge to control the impact of chronic diseases like diabetes.
“People are now more mindful of the various risk factors associated with diabetes, are able to recognize the typical early symptoms of diabetes and are seeking help to manage the condition with the right medication and care. At BeatO, we are committed towards making diabetes care more accessible as well as affordable, by minimizing the out-of-pocket expenses for diabetes patients.”
According to a recent Lancet report, India is home to approximately 77 million people with diabetes, and these numbers are predicted to increase to 125 million by 2045. The report also concludes that approximately one in five adults is now estimated to have diabetes in India.
Findings from a BeatO survey with a sample size of a million users on its smartphone-connected care ecosystem between October 2015 to April 2022, published with the International Diabetes Federation, revealed that the majority of male users belonged to tier-4 (39%), followed by metro (33%), tier-2 (21%), and tier-1/tier-3 (7%). The majority of females belonged to the metro (40%), followed by tier-4 (32%), tier-2 (21%), and tier-1/tier-3 (7%) respectively.
In line with the government’s efforts to accelerate the transformation of the healthcare sector through technological innovations and better medical infrastructure, start-ups like BeatO are making extra efforts toward reaching the country’s remotest corners.