There’s a big difference between a house and a home. While a house can be an expensively decorated sprawling spread, located in a prime area, it’s a home that carries within it the dreams, memories, and warmth of those who dwell in it.
It’s this spirit of the home that leading home decor brand Asian Paints is bringing into our lives yet again with the third season of its incredibly popular web series, “AsianPaints Where the Heart Is”. The first two seasons allowed us to have an insider’s view of some of the most unique and iconic celebrity homes, giving us an unprecedented insight into who these celebrities truly are.
Whether it was Radhika Apte explaining her
attachment to her grandma’s wooden rocking chair, or Zoya Akhtar showing us
exactly where and how all that magical writing takes place or Kalki showcasing
her passion for surfing; “Asian Paints Where The Heart Is” has certainly helped
us gain a unique perspective on our favourite celebs. The show is about so much
more than celebrities showing us their home; it’s really an insight into who
they are, what they’re passionate about (outside their work), and what truly
matters to them.
The third installment of the show, is live on
YouTube from today, it is a slight departure from the previous two seasons in
that the focus is on the beauty of relationships, and how these relationships
truly make a home what it is. Another interesting aspect of this season is that
the chosen celebrities come from different parts of the country as well as
different walks of life; and this diversity gets reflected in how they envision
and build their home.
So from the eclectic brother-sister acting duo
of Huma Qureshi and Saqib Saleem whose unconventional life choices are
reflected in their unconventional home to our very own “Captain Fantastic”,
Indian football captain Sunil Chhetri, the show showcases a wide variety of celebrities
and their equally diverse yet uniquely beautiful homes. Other celebrities on
the show include the versatile Gaurav Kapur and his wife, actor Kirat Bhattal;
Boman Irani who gives us a glimpse into the old-world charm of his Parsi house,
and Tamil and Telugu star Kajal Aggarwal who has grown up in her family home in
Mumbai.
While we do get to see many aspects of celebrity
homes, from tasteful decor to walls full of childhood memories; the show is
really about seeing these celebrities in their comfort zone. From the “har ghar
kuch kehta hai” days, Asian Paints has always believed that a home is really a
physical embodiment of those who inhabit it. Speaking on the occasion of the
launch of the third season of the show, Asian Paints’ COO, Amit Syngle remarked,
“Asian Paints Where The Heart Is has really touched a chord with viewers in the
past two seasons and we’re so proud to bring it back. Even as celebrities show
us their homes, they’re also showing us a glimpse of their inner world. At Asian
Paints, we truly believe that beautiful homes are a reflection of their
inhabitants, and we’re so glad this show allows to witness the extraordinary
beauty in the everyday.”
