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Ashok Leyland launches itsall new ecomet STAR in the ICV Category

Ashok Leyland launches itsall new ecomet STAR in the ICV Category 1

12th  October, 2021, Chennai: Ashok Leyland, theflagship Company of the Hinduja Group and India’s leading commercial vehicle manufacturer, todaylaunched the ecomet STAR,upgraded with additional features,in the Intermediate Commercial Vehicle (ICV) segment.

The ecomet STAR will cater 11T to 16T GVW ICV segment.It comes with new stylish looks to meet the new age customer expectations. Theecomet STAR provides higher fluid efficiency,better tyre life, longer service intervals and overall lower maintenance cost with enhanced Turnaround Time (TAT). Thereby resulting in best-in-class Total Cost of Ownership (TCO) for the fleet owners.

Theecometplatformsupports multiple applications such as E-Commerce, parcel & courier, agri-perishable, poultry,white goods, FMCG, auto parts and reefer, among others.

Mr. Sanjay Saraswat, President- MHCV, Ashok Leyland, said, “Wehave launched the ecomet BSVI in the ICV segment last year with i-GEN6 technology and this has been very well received by our customers. The ICV segment is seeing a spurt in demand due to the opening of the economy. To meet the evolving customer needs, we continue to expand our product portfolio. The ecomet STARis a differentiated product which reduces the Turnaround Time for the logistics sector and has features that improve driver safety. The ecomet STAR delivers a better Turnaround Time (TAT) for the fleet owner thereby resulting in best-in-class Total Cost of Ownership (TCO). This new product will further strengthen our portfolio and help us in our journey to achieve our Vision of being among the Top 10 Commercial Vehicle manufacturers globally.”

Key features and advantages for ecomet STAR Range:

  • ecomet STAR is available in 11T, 12T,14T and 16T GVW haulage segment and 5 & 6 cum tipper segment.
  • ecomet STAR is available from 12ft to 24ft in CBC, FSD, DSD and HSD load body options.
  • Powered by i-Gen6 technology 150 HP engine delivering 450 Nm Torque – for best in class fluid economy.
  • 6 Speed overdrive gearbox and optimized gear ratios options to suit all haulage and tipper applications.
  • Heavy duty rear axle, suspension, frame and other aggregates offering higher durability.
  • Complete front metal facia gives lower maintenance and ease of repair.
  • New powerful round headlamp givesbetter night driving visibility.
  • ecomet STARcomes with spacious day and sleeper cabins offering excellent driver comfort and safety
  • It comes bundled withdigital solutions like i-Alert (advanced telematics) and remote diagnostics.
  • The product is offered with 4 Yrs. /4 Lacs Km warranty.
  • Customers have 3000+ touch points for ease of access to sales and aftersales support, all supported by 24×7 customer assistance Uptime Solution Centre andextensive Service Mandi network.
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