Aditya Birla Group, a USD 44.3 billion corporation is in the League of Fortune 500 companies, bagged
the remote resilience award at the 2019 Duty of Care Awards hosted by International SOS in
Shanghai. Anchored by an extraordinary work force of over 120,000 employees, belonging to 42
nationalities in 35 countries. Aditya Birla Group Code Red is the company’s Emergency Support &
Travel, Medical & Security Risk Management initiative, incorporating crisis management group wide.
This programme is an amalgamation of internal & external partnerships with a trained network of
employees, a dedicated 24×7 Assistance Centre and technology.
The Duty of Care Awards are organised to celebrate and acknowledge the best practices in
workforce health and safety around the globe. The Awards took place following the Duty of Care
Summit, hosted by the International SOS Foundation, the only global conference tailored to
professionals responsible for the health and safety of mobile employees.
The world’s leading stakeholders responsible for protecting the health, safety and wellbeing of their
people gathered for the Duty of Care Summit to share best practice and trends exploring the next
generation of Duty of Care. Under this year’s theme of ‘Sustainable Futures, Superior Growth’ the
awards honour and share best practices of organisations and individuals making a significant
contribution to protecting their people while travelling or working remotely. Judges reviewed entries
representing 28 sectors across 31 countries.
Commenting on the win, Mr. Subrato Sarkaar, Vice President, ABG, said “Our Chairman, Mr. K.M.
Birla, has a vision for employee safety and security across our companies globally. Aligning with his
vision, Aditya Birla Group’s dynamic program on Duty of Care – ABG Code Red has been designed to
support and facilitate employees during medical, security and travel emergencies. Since its inception
in Jan 2011, we have developed this program by keeping strong focus on technology and
development of assistance centres and processes.”
Important elements of ABG Code Red program are travel risk management partners, the ABG
employees who nominate themselves as volunteers to support their colleagues during an emergency
and the technology platforms. We have pioneered the concept of employees as volunteers
becoming an integral part of the system supporting their colleagues during an emergency.
The program is very effective and helpful for travelers, domestic or international, and for the
employees who may get into crisis situations. ABG Code Red has done yeoman services during flood
in Kerala in 2018 and Odisha in 2019”
Neeraj Balani, Managing Director, India, International SOS commented “It is indeed a pleasure to
see an Indian multinational conglomerate leading with the award in the remote resilience category.
Aditya Birla Group is demonstrating a clear commitment towards Duty of Care and we at
International SOS are pleased to be able, to support their efforts at protecting their people. My
heartiest congratulations to Mr. Subrato Sarkaar and his team to have nurtured this platform in the
Aditya Birla Group and being recognised at a global level. With a large workforce in the country that
is constantly on the move, it is imperative for Indian companies to come up with right policies and
solutions, to ensure the safety of their employees for an efficient business and its continuity.”