Gurgaon – December 22, 2021: AdGlobal360, the Gurgaon-based MarTech company has bagged the digital mandate of Indian Oil Corporation Limited’s (IOCL) loyalty program. The mandate was won after a multi-agency pitch,the scope of which includes strengthening brand awareness and digital presence by developing a new website and applications for IOCL along with building a strong digital community. AdGlobal360 will be involved in strategy and content creation across IOCL’s digital assets.
Indian Oil Corporation Limited is an Indian government corporation under the ownership of the Ministry of Petroleum and Natural Gas, Government of India, and is the largest government-owned oil corporation in the country. Speaking about the win, Arpit Dixit, AVP atAdGlobal360 said, “QUOTE”.
The mandate win includes a new website, applications, and email servers’ development for IOCL as well as the maintenance of said digital assets for the next 5 years, along with providing hosting for the same. The mandate was followed by the reverse auction process, which is a buyer-determined auctionthat involves several agencies bidding to obtain business from IOCL. The reverse auction or open procurement process is a common mode of bidding followed in government procurement.
Previously managed by PK Online Ventures, this win adds another feather to AdGlobal360’s cap. Commenting on the achievement, Mr Rakesh Yadav, CEO of AdGlobal360 said, “QUOTE”.