ABP News Network’s digital platform, ABP Live, is restructuring its workforce. The platform operates 8 web portals in 6 different languages. ABP Live is implementing this step to transform their digital division and improve the effectiveness of their intellectual property.
Since its inception in December 2013,
the digital arm of ABP News Network has championed issues on multiple spectrums
– may it be social, political, environmental or cultural. ABP Live has kept its
viewers engaged through Live TV, on-cue updates and real-time news on various
social media platforms. In the same vein, ABP News Network’s regional
penetration has also ensured the burgeoning success of its digital front.
To have a sharper
edge in the digital era, ABP News Network is acting as the frontrunner in
transforming and upgrading the platform. The hierarchy in the digital sphere of
ABP News Network is undergoing a special makeover. This move will help
revolutionize digital news and ensure the channel is more viewer-centric and
responsive towards its audience.
The roles in the organization will be
more defined wherein Mr.Vijay
Jung Thapa will be the Chief Digital Officer. With a professional
experience of over 25 years, he will be spearheading ABP’s new and refined vision
on the digital front. With an aim to take ABP’s digital assets to newer
milestones, Mr.Ramakrishnan Laxman
will be taking over as AVP – Digital Media. Mr.Allen Sharma will be taking over the new role of Head – Digital Revenues. In this role, he will be accountable for
Direct Sales, Digital Revenues, Programmatic Monetization and Brand Solution Monetization.
Furthermore, Mr.Tushar Banerjee has been appointed
as the Head- Digital Content Strategy. He will ensure ABP Live’s Content and Social
Media verticals with emphasis on programming pipeline, growth in viewership and
Speaking on the
development, Mr. Avinash Pandey, CEO – ABP News Network, said: “In an
ever-growing digital era, it is crucial to evolve and keep up with the market
pace. The main aim of this decision is to empower our workforce to
revolutionise digital news through innovation. This digital push will also help
us tap newer audiences and overall maximise the potential of our content.
Through this step, we aim to elevate our intellectual property to create
ground-breaking, viewer-driven content.”