TRIFED, under Ministry of Tribal Affairs is expanding its retail operations across the country. The latest outlet, the 131st showroom was inaugurated in a prime location in Jabalpur on March 25, 2021, making it the third outlet in the state of Madhya Pradesh.
Celebrating the concept of “India under One Roof, the showroom will showcase the best of authentic tribal handicrafts and handlooms from traditions such as Maheshwari, Pochampally, Chanderi, Bagh from across all the states of India, and also feature natural, organic produce and products Van Dhan essentials and immunity boosters such as organic grains, spices, herbal teas, besides exquisite bell and metal work items. Categorised into attractive segments, there are dedicated counters for textiles, sarees and stoles such as Bagh print, readymade garments for men, women and children, exquisite tribal jewellery, metal work, iron items, pottery paintings, Van Dhan natural produce in this large store. A special focus of the store in the opening days of the showroom will be on the exquisite Holi collection – featuring colourful traditional kurtas, sarees, stoles, sherbets, organic gulal, dry fruits etc.